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10 Common SEO Mistakes That Are Killing Your Rankings and How to Fix Them

In this blog post, we'll be discussing the top 10 SEO mistakes and how to fix them. By understanding and avoiding these mistakes, you'll be able to improve your website's visibility in search results and to provide a better user experience.
SEO Mistakes and Making It right

SEO Mistakes – Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engine results pages (SERPs). It’s a crucial aspect of any digital marketing strategy, as it helps to increase website traffic and to improve the overall performance of your website. However, SEO can be challenging, and there are many common SEO mistakes that can negatively impact your website’s visibility in search results.

Word Map for SEO, 10 Common SEO Mistakes That Are Killing Your Rankings

In this blog post, we’ll be discussing the top 10 SEO mistakes and how to fix them. By understanding and avoiding these SEO mistakes, you’ll be able to improve your website’s visibility in search results and to provide a better user experience. From not optimizing your website for mobile devices to not updating your website regularly, these SEO mistakes can have a significant impact on your website’s SEO.

Keep in mind that SEO is an ongoing process and it’s essential to keep track of your website’s performance and regularly audit your website’s SEO. Without further ado, let’s dive into the top 10 SEO mistakes and how to fix them.

Optimize for Mobile

  1. Not optimizing your website for mobile devices: With the increasing use of smartphones to access the internet, it is essential to ensure that your website is fully optimized for mobile devices. This can be done by using a responsive design or a separate mobile version of your website.

A responsive design automatically adjusts the layout and content of your website to fit the screen of the device being used to view it. This means that your website will look and function well on both desktop and mobile devices. You can use CSS media queries to make your website responsive.

A separate mobile version of your website, also known as a “mobile subdomain” is a separate version of your website specifically designed for mobile devices. It is a different URL, for example, m.example.com instead of example.com. It’s important to use the rel=”canonical” and rel=”alternate” link elements to show that the mobile version is an alternate version of the desktop site to avoid duplicated content issues.

Additionally, it’s important to use a mobile-friendly design, which means that you should avoid using Flash, keep your pages simple, and use a single column layout. You should also make sure that your website’s text and images are easy to read and tap on mobile devices.

Another important aspect to consider is the website speed, as Google stated that page speed is a ranking factor for mobile. Make sure to optimize images, minify code and use a Content Delivery Network (CDN) to improve the website speed.

Using Google’s mobile-friendly test tool and Google Analytics can help you to identify the mobile usability issues and improve your website’s mobile experience.

In summary, optimizing your website for mobile devices is essential for providing a positive user experience and for improving your website’s visibility in mobile search results. Make sure to use responsive design or a separate mobile version of your website, use mobile-friendly design, and optimize the website speed to improve your website’s mobile performance.

Effective Keyword Research

  1. Not using keywords effectively: Keywords are the backbone of SEO and are used by search engines to understand the content of your website. Make sure to include relevant keywords in your website’s title tags, meta descriptions, and throughout the content.
The word research highligted in green in a book

Title tags are the text that appears in the browser tab and are used by search engines to understand the main topic of a webpage. They should be unique for each page and include relevant keywords, ideally at the beginning of the title. For example, “Best Running Shoes for Men – Top Picks for 2021”

Meta descriptions are the summary text that appears below the title tag in the search results. They should be concise, around 155 characters, and include relevant keywords. Meta descriptions can be used to entice users to click through to your website by providing a clear and compelling summary of the content of your webpage.

Keyword research is the process of identifying keywords that are relevant to your business and are being searched for by your target audience. You can use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify keywords with high search volume and low competition.

Once you have identified your keywords, make sure to include them throughout your website’s content, including in headings, subheadings, and in the body text. However, make sure to use keywords in a natural way and avoid keyword stuffing, which is the practice of overusing keywords in an attempt to manipulate search rankings. Not planning this correctly can be a huge SEO Mistakes.

Additionally, you should use long-tail keywords, which are longer and more specific phrases, they are usually less competitive and have higher conversion rates.

In summary, using keywords effectively is crucial for SEO. Make sure to include relevant keywords in title tags, meta descriptions, and throughout your website’s content. Conduct keyword research to identify the keywords that are relevant to your business and are being searched for by your target audience. Use keywords in a natural way, and include long-tail keywords to improve your chances of ranking in the search results.

Telling Search Engines Where to Go!

  1. Not having a sitemap is one of the big time SEO Mistakes: A sitemap is a file that lists all of the pages on your website, making it easier for search engines to crawl and index your site. Make sure to create and submit a sitemap to Google and Bing.

A sitemap is an XML file that lists all the URLs of your website, along with other metadata like the last time the page was updated, the frequency of updates, and the priority of the page relative to other pages on your site.

Sitemaps can be created manually or using tools such as XML Sitemaps or Yoast SEO for WordPress. Once your sitemap is created, you can submit it to search engines through the Search Console. This will help search engines understand the structure of your website, making it easier for them to crawl and index your site.

A drawn out website sitemap on a whiteboard

It’s also important to keep your sitemap up-to-date, as search engines will not crawl or index pages that are not listed in the sitemap. So, make sure to update the sitemap whenever you add new pages or make changes to your website.

Additionally, you can also use HTML sitemap which is a webpage that lists all the links of your website, it’s not only beneficial for the search engines but also for the users, as it can help them to easily navigate through your website.

In summary, having a sitemap is crucial for SEO, as it makes it easier for search engines to crawl and index your site. Make sure to create and submit a sitemap to Google and Bing, and keep it up-to-date. You can also consider adding an HTML sitemap to help users navigate your website.

SEO Mistakes Will Keep Coming If You Don’t Fix This

  1. Not having a robots.txt file: Robots.txt is a file that tells search engines which pages or sections of your website should not be crawled. Make sure to create a robots.txt file and include it in the root directory of your website. Not doing this is one of the biggest of the SEO Mistakes.

The robots.txt file is a simple text file that you can create using a text editor, it should be placed in the root directory of your website, and it’s usually accessible by appending “/robots.txt” to your website’s URL.

The robots.txt file contains instructions for search engine crawlers, called “user-agents” on which pages or sections of your website should not be crawled. For example, you can use the “Disallow” directive to block a specific page or directory from being crawled.

It’s important to note that search engines will still be able to access the blocked pages, but they will not be indexed or returned in search results, so it’s not a reliable way to hide sensitive or confidential information.

Additionally, you can use “Allow” directive to specify which pages should be crawled, which is useful if you have a page that’s blocked by default.

You can use the Google Search Console to check if your robots.txt file is working properly, it will show you the blocked pages, and it will also notify you if there are any crawl errors.

One Of The SEO Mistakes We All Makes

  1. Not using alt tags for images: Alt tags are used to describe the content of images on your website. Not only do they help search engines understand your images, but they also make your website more accessible to users with visual impairments.

Alt tags, also known as “alt attributes” or “alt descriptions”, are used to describe the content of images on your website. They should be used to provide a brief and relevant description of the image and should include relevant keywords.

For example, an alt tag for an image of a red sports car could be “red sports car on a winding road”

Alt tags are important for accessibility, as they help users who are using screen readers or have visual impairments understand the content of the images on your website. They are also important for SEO, as they help search engines understand the context of the images on your website, which can help with image search rankings.

It’s important to note that if an image is not properly tagged, it will not be accessible for the visually impaired and will not be indexed by search engines.

Use The Power Of Social Media

  1. Not using social media: social media can play a huge role in SEO by increasing the visibility of your website. Make sure to create a strong presence on social media platforms such as Facebook, Twitter, and LinkedIn.
word map for social media with Social media in Yellow on a blackboard

Social media can be a powerful tool for driving traffic to your website, and it can also help to increase your website’s visibility in search results. By creating a strong presence on social media platforms, you can increase your website’s visibility and reach a wider audience. Not making the most out of your Social Media, can not only effect your visibility, but also your rankings. Don’t make this huge SEO Mistakes.

Make sure to post regularly, and to share high-quality, engaging content that is relevant to your audience. You can also use social media to interact with your audience and to build relationships with other businesses and influencers in your industry.

Additionally, you can use social media to promote your website’s content and to encourage users to share your content, which can help to increase your website’s visibility in search results.

Linking Internally

  1. Not having a proper link structure: Internal links within your website can help search engines understand the hierarchy of your content. Make sure to use clear and descriptive link text and to organize your website’s pages into a clear hierarchy.

A proper link structure is important for SEO, as it helps search engines understand the hierarchy of your website’s pages and the relationships between them. This can help to improve the crawlability of your website and to increase the visibility of your pages in search results.

Make sure to use clear and descriptive link text, which is the visible text that’s used for the link. For example, instead of using “click here,” use “Learn more about our products.”

Organizing your website’s pages into a clear hierarchy can also help to improve the user experience and make it easier for users to navigate your website. Use clear and descriptive headings, and organize your pages into categories and subcategories.

Additionally, you can use internal linking to promote important pages on your website and to distribute link equity. This can help to increase the visibility of important pages in search results and improve the overall SEO of your website.

Website Speed

An Ai generated image of a lady speeding through the air
  1. Not having a fast website: Search engines will penalize websites that take too long to load. Make sure to optimize your images and use a content delivery network (CDN) to speed up your website’s load time.

Website speed is an important ranking factor for search engines. If your website takes too long to load, it can result in a poor user experience and can also lead to a decrease in search engine rankings.

Make sure to optimize your images by reducing their file size and using appropriate file types, such as JPEG for photographs and PNG for graphics. You can use tools such as Compressor.io or TinyPNG to optimize your images.

Using a Content Delivery Network (CDN) can also help to speed up your website’s load time. A CDN is a network of servers that are located in different geographic locations, it’s used to distribute the content of your website to users based on their location, which can help to reduce the load time of your website.

Getting all the Data

  1. Not using analytics: Analytics can help you understand how users are interacting with your website. Make sure to set up Google Analytics and check it regularly to see how your website is performing.

Analytics can provide valuable insights into how users are interacting with your website, such as which pages are receiving the most traffic, which pages have the highest bounce rates, and how users are finding your website.

a picture of a computer screen on a desk, showing the rise in traffic through Analytics

Make sure to set up Google Analytics and check it regularly to see how your website is performing. You can also use analytics to identify any issues with your website’s design or content, and to make data-driven decisions about how to improve your website’s SEO.

Update, Update, Update!

  1. Not updating your website regularly: Search engines favour websites that are regularly updated with fresh, relevant content. Make sure to update your website on a regular basis with new blog posts, articles, and other content.

Updating your website regularly with fresh, relevant content can help to increase your website’s visibility in search results and can also improve the user experience.

Make sure to update your website on a regular basis with new blog posts, articles, and other content that is relevant to your audience. Additionally, you can also use content updates to address any issues with your website’s design or content, and to make data-driven decisions about how to improve your website’s SEO.

Man fixing an electricity board wearing black rubber gloves holding a screwdriver

In summary, these are the top 10 SEO mistakes and how to fix them, by avoiding these SEO mistakes and implementing the solutions, you’ll be on your way to improve your website’s visibility in search results, and to provide a better user experience. Remember to keep track of your website’s performance and to regularly audit your website’s SEO.

In conclusion,

SEO is a crucial aspect of any digital marketing strategy and can have a significant impact on your website’s visibility in search results. However, there are many common SEO mistakes that can negatively impact your website’s SEO. By understanding and avoiding these SEO mistakes, you’ll be able to improve your website’s visibility in search results and to provide a better user experience.

It’s important to remember that SEO is an ongoing process, and it’s essential to keep track of your website’s performance and regularly audit your website’s SEO. By implementing the solutions discussed in this blog post, you’ll be on your way to improving your website’s visibility in search results and providing a better user experience.

SEO can be complex and challenging, so if you need help with any of the above, consider hiring an SEO expert such as GoldfishSEO, to help you avoid these SEO Mistakes.

Overall, by following these guidelines, you’ll be able to avoid the common SEO mistakes and improve your website’s visibility in search results, ultimately leading to more traffic, more conversions and more revenue.

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Antony

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About Me

Hi I am Antony Bell, an SEO professional with over 8yrs of experience in SEO and 15yrs in Marketing. 

I will take you through some Tips, Tricks and the what nots of SEO.

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